Salesforce Marketing Cloud Account Engagement Specialist Exam Questions 2025

Salesforce Marketing Cloud Account Engagement Specialist Exam Details

The Salesforce Marketing Cloud Account Engagement Specialist certification validates your expertise in designing, building, and implementing marketing workflows using the Account Engagement platform. It’s a great credential for marketers who want to demonstrate their proficiency in this powerful tool.

Here are some key details about the exam:

• Format: 60 multiple-choice questions
• Length: 60 minutes
• Delivery: Online proctored
• Passing Score: 69%
• Cost: $200 USD

What you’ll be tested on for Salesforce Marketing Cloud Account Engagement Specialist Exam Questions:

• Account Engagement Concepts: Understand the core principles and capabilities of the Account Engagement platform.
• Data Management and Segmentation: Know how to import, manage, and segment your data for targeted campaigns.
• Journey Builder & Automation: Create automated journeys and workflows to nurture leads and engage customers.
• Personalization & Content Management: Personalize your marketing messages and manage content across multiple channels.
• Reporting & Analytics: Measure the success of your campaigns and make data-driven decisions.

Preparing for the exam:

Salesforce offers a variety of resources to help you prepare for the exam, including:

• Trailhead modules: These free online modules cover all of the exam topics in detail.
• Practice tests: Take practice tests to assess your knowledge and identify areas where you need more study.
• Study guides: Download the official study guide for a comprehensive overview of the exam content.

Here are some additional tips for preparing for the exam:

• Start early: Give yourself plenty of time to study the material.
• Create a study plan: Break down the material into manageable chunks and create a schedule for studying.
• Join a study group: Find a group of other people who are studying for the exam and study together.
• Take practice tests: Take practice tests under timed conditions to get used to the pressure of the real exam.

Earning the Salesforce Marketing Cloud Account Engagement Specialist certification can help you:

• Get a job: This certification is in high demand by employers, so it can give you a competitive edge in the job market.
• Increase your salary: Certified professionals typically earn more than their non-certified counterparts.
• Advance your career: This certification can help you move into more senior marketing roles.

Here are some additional resources that you may find helpful:

• Salesforce Marketing Cloud Account Engagement Specialist Exam Guide: https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementspecialist