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Salesforce Marketing Cloud Consultant Exam Questions 2021

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  • Contains 120 Questions
  • Total Mock Exams: 2
  • Taken exclusively from the previous real exams.
  • Last updated: Sep 12th
  • Free Master Cheat Sheet Included
  • 24/7 Chat & Email Support

The Salesforce Marketing Cloud Consultant program is designed for consultants who have hands-on experience implementing Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role.

Salesforce Marketing Cloud Consultant Exam Questions 2021

  • We are offering 120 latest real Salesforce Marketing Cloud Consultant Exam Questions 2021 for practice, which will help you to score higher in your exam.
  • Aim for above 85% or above in our mock exams before giving the main exam. 
  • Do review wrong & right answers and thoroughly go through explanations provided to each question which will help you understand the question.
  • Master Cheat Sheet was prepared by instructors which contains personal notes of them for all exam objectives. Carefully written to help you all understand the topics easily.
  • It is recommended to use the Master Cheat Sheet just before 2-3 days of the main exam to cram the important notes.
  • Weekly updates: We have a dedicated team updating our question bank on a regular basis, based on the feedback of students on what appeared on the actual exam, as well as through external benchmarking.

The candidate has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Consultant or Partner who has mastered the implementation of Marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

The Salesforce Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.

It is recommended to have the below knowledge when attempting the Salesforce Marketing Cloud Developer Exam Questions 2021

Discovery

  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
  • Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, e-commerce, data warehouse, data source inputs).
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.

Marketing Cloud Connect

  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
  • Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).
  • Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

Account Configuration

  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
  • Given a scenario, troubleshoot issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).

Reporting

  • Explain how the information in data views and tracking extracts are accessed.
  • Compare and contrast standard reports, data views, and tracking extracts.
  • Summarize Send Logs including when/why to use it; how to create and manage.

Data Design

  • Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
  • Understand available data types, retention, and template options when building a data extension.
  • Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
  • Given a customer scenario, recommend the appropriate import method with lists or data extensions.
  • Understand the implications of a system being database of record.

Email Build

  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
  • Compare and contrast the ways to individualize content, such as: SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/ LookupRows function.
  • Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).

Contact Builder

  • Explain the role and capabilities within Contact Builder.
  • Understand how cardinality impacts data modeling.
  • Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

Journey Builder

  • Compare and contrast automation tools such as Journey Builder and Automation Studio.
  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Explain the requirements for and the methods by which a contact can enter a Journey.

Skills measured for Salesforce Marketing Cloud Consultant Exam Questions

The Salesforce Certified Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.

  • Discovery and Architecture: 16%
  • Integration: 20%
  • Account Configuration: 12%
  • Automation: 20%
  • Data Modeling and Management: 21%
  • Messaging: 11%
Exam Format for Salesforce Marketing Cloud Consultant
  • Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here or information on scheduling an exam
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: Salesforce Certified Marketing Cloud Administrator credential

Check out our other Salesforce certifications: https://skillcertpro.com/product-category/salesforce/

Checkout Salesforce trailhead website for overview on this certification : https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide

Refer SkillCertPro FAQ if you have any doubts: https://skillcertpro.com/faq/

 

2 reviews for Salesforce Marketing Cloud Consultant Exam Questions 2021

  1. Brandon Saddler

    Passed .. I wanna thank you for these practice tests. The explanations were quite useful. The main tip is to practice and get a score of more than 90% in each tests and make notes of the things that is new to you. Revision is important. Thanks again.

  2. Carmina Odom

    This was very valuable before the real exam. I was preparing through an online course – and working with Salesforce in my daily job. But when I saw the exam format, I realised it might not be enough. This is hard and prepares you much better than the course on it’s own. Real life experience is the best but to cover every topic, this is very useful. Passed

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